RM Moment #4: 

RM Moments #4: RM is a demand-management process, essential in businesses whose production is inflexible. It is the case of airlines, hotels, rental car, tour operators, restaurants, cruise ships, ferry-boat lines, passenger railways, cargo freight, theatres and cinemas, sporting events, casinos, retailing, advertising space, natural-gas storage and distribution, machinofacture and manufacture industry, electricity production and distribution.  

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RM Moment #3: 

Traditional economic theory is based on the principle that managing demand by the supply side must be based on Flexible Production as a way of responding to the variability and uncertainty of that same demand. However, there are businesses whose production is totally inflexible (hard inflexibility) or relatively inflexible (soft inflexibility), thus a new approach would be required. Revenue Management is to date the only strategic demand management decision-making process, focused on the revenue, designed to manage the constraints that inflexible production creates.

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