Because RM is a demand-based process, data collection and data building are two central issues in the development of appropriate tactics and instruments for managing demand. Thus, data on the current and historical behaviour of customers, on sales transactions, on external economic indicators, as well as on the market, are essential to produce precise tactics within the previously designed RM strategy.
For more visit our academy at:
No comments:
Post a Comment
Note: only a member of this blog may post a comment.