RM Moment #10:

RM, like supply-chain management (SCM), are the only demand management processes that optimize their functions. RM maximizes revenue and SCM minimizes costs. It is the use of both at the same time that can lead to the greatest possible profit.

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RM Moment #9:

The civil aviation industry possesses an inflexible production. It was exactly this characteristic that led Robert “Bob” Crandall, president of American Airlines in the 1970s, to develop a demand management process that was very different from the traditionally used. This process was called Yield Management, in reference to the metric widely used in aviation, Passengers Yield, which would later be called Revenue Management..

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